Who doesn't want to get a kick start in life? To zoom ahead and to pick up quality traffic from right under your competitor's nose. It's possible; provided we make sure we pack enough fire-power in our arsenal.
The three fold strategy unfolds here:
Analyzing traffic driving keywords relevant to your company. Thereby, embedding smarter content through use of correct keywords and in turn attracting the right traffic.
Website Architecture and Audit
Imagine, for all the products or services you sell, you appear on an exclusive page of the yellow-pages. Thus, increasing your chances of getting noticed. The web2.0 architecture also works in a similar way. It's not just sufficient to get your page ranking high. Let every page you work on, now work for you to get you the highest visibility.